The Power Of Nice People, Word Of Mouth & Organic Coconut


Last week I had a dilemma.

Like most dilemmas, mine involved mental anguish, the inability to concentrate, along with some irritability…also not uncommon for me in a non-dilemma setting, let’s be honest. The fact that my stress revolved around missing chocolate covered organic coconut pieces shouldn’t discount its severity. I realize that this doesn’t compare to national tragedies and life altering events, but it was a dilemma in my little universe nonetheless.

Heaven At My Fingertips

After what felt like infinite weeks of eagerly making my way to every Whole Foods and other organic food stores in the greater Miami area hoping to find the most heavenly-made chocolate covered organic coconut pieces by Next Organics from Tropical Valley Foods, I was again at a loss. I had become clearly irritated (shocking) by a lack of info from shop owners. So, refusing to simmer in a pool of discouragement, I decided to take matters into my own, perfectly-manicured hands.

It was time to make a call.

While this whole thing may sound very trivial, I must say, I’ve never been one to shy away from doing a bit of investigating when I have an inquiry. I have dealt with many, many people…most of whom are snippy, snappy and non-dimensional in their approach to customer service. But if you want something done right, you must do it yourself.

After ringing up the corporate offices of the Next Organics team, I was pleased to reach directly, owner Eric Bertheau. I explained my dilemma, to which Eric surely sympathized…and probably thought I was also a bit excessive in my search for knowledge. However, my natural curiosity will forever get the best of me, whether the result is favorable or not.

Luckily, this time was quite favorable. Eric kindly explained that a shortage of organic coconut was the culprit of my missing delights. Ah ha! Finally, an answer. He assured me that sooner than later, my healthy addiction would be back in the public eye, ready for me to devour once again.

Seemingly curious as to my direct inquiry and discovery of their products, I explained to Eric how I had been introduced to Next Organics back in January by Ruben Tabares, who is not only a top nutrition expert and professional athlete training for the 2012 Olympics, but also conducts the ridiculously intense strength and conditioning training for WBA World Heavyweight Champion David Haye. I’m certainly not training for the Olympics nor am I preparing for a unification boxing match in July, but I figure if the UK’s finest have it on the menu whilst continuing to remain in stellar physical shape, it must be good…not just in taste, but in nutrition. That’s my non guilt-laden logic anyway.

Eric was by far, one of the loveliest and most accommodating owners I’ve ever spoken to. His genuine concern and warm attitude toward my ridiculous out-of-hand cravings for their products only made my desire to purchase even more. I felt as if I had known this guy forever. Good people equal good business. It was refreshing.

Definitely go try their stuff before I get my hands on it. And don’t be alarmed if you see me on an episode of Hoarders, buried in bags of these things…as I am preparing to buy every last pouch once they’re lining the shelves again. I mean, all addictions have their own blueprint, right? Mine just happens to be lined in temperature-sensitive organic chocolate!

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